Alternate Title(s)

• The Typographic Advertiser (Bigmore and Wyman)

Start Date(s)

• 1862 (Stewart)

End Date(s)

• 1868 (Shattock)
• 1864 (COPAC)
• 1865 (COPAC)

City

• London, England

Type of Content

• Includes miscellaneous practical articles and printing news items (Catalogue 33)
• "Advertiser, prices for printing, illustration, international exhibition, answers to correspondents" (Waterloo)
• "This is a periodical for the sale of special fonts and illustrations for printing and publishing" (Waterloo)

Notes

• "The first British typefounder to issue a periodical was R. M. Wood of the Austin Type Foundry, which appeared 1 June 1862" (Berry and Poole 241)
• Note: the "first house journal issued by a firm of typefounders" was also called The Typographic Advertiser, but it was issued in the U.S. in 1855 by MacKellar, Smiths, & Jordan (Berry and Poole 241)
• "The Bibliography of Printing" lists all the volumes and issues and adds, "Messrs. J. & R. M. Wood, printers' brokers, carried on business at 89 West Smithfield, and subsequently at Farringdon-road" ("The Bibliography" 141)
• “In commencing a periodical like the present, the first of the kind ever attempted in the United Kingdom, we feel it incumbent on us to say briefly somewhat of our intentions. To be candid, then, our first object will be to serve a purpose we have had long in view; and secondly, we shall use the best material--we shall avail ourselves of the highest skill--we shall produce the finest styles; and, treating our customers with respect and courtesy, we shall sell to them at reduced prices, goods which will certainly be worth the money” ("The Opening Address," vol. 1, no. 1, p. 1)
• Motto under the heading of several issues: "Happy days, when letters first were taught / To act as faithful messengers of thought" (Mar. 1865)
• Publisher's address: 89 West Smithfield, London (journal itself)

Subject Categories

• Advertising
• Paper & Stationery
• Printing Trade
• Typography

Sources that Discuss this Journal

• Berry and Poole p. 241
• “The Bibliography” 1881, vol. 7, no. 78, p. 141
• Bigmore and Wyman vol. 2, p. 192
• COPAC
• NSTC
• Shattock p. 51
• St. Bride Catalogue (online)
• Stewart vol. 4, p. 362
• Ulrich and Kup p. 200

Works Cited

• Berry, W. Turner, and H. Edmund Poole. Annals of Printing: A Chronological Encyclopedia from the Earliest Times to 1950. Blandford P, 1966.
• “The Bibliography of Printing.” The Printing Times and Lithographer, vol. 7, nos. 73, 74, 75, 76, 77, 78, Jan.-June 1881. HathiTrust.
• Bigmore, E. C., and C. W. H. Wyman. A Bibliography of Printing. 1880. Oak Knoll P and the British Library, 2001.
• COPAC: Consortium of Online Public Access Catalogues. Library Hub Discover, JISC.
• NSTC (Nineteenth-Century Short Title Catalogue), in C19: The Nineteenth-Century Index, Chadwyck-Heaney, 2020. ProQuest.
• Shattock, Joanne. The Cambridge Bibliography of English Literature. Vol. 4: 1800-1900. Edited by Frederick W. Bateson. 3rd ed. Cambridge UP. 1999.
• St. Bride Foundation Catalogue, St. Bride Library, 2022.
• Stewart, James D., editor. British Union-Catalogue of Periodicals. 4 vols. Butterworths, 1968.
• Ulrich, Carolyn F., and Karl Kup. Books and Printing: A Selected List of Periodicals, 1800-1942. W. E. Rudge, 1943.